The Public Relations Society of every country has put together a list of ethical guidelines they expect all public relations managers, no matter what business they are in, to follow. Most companies will make some kind of ethical guidelines and put in place the behaviour they expect their employees to follow. These guidelines are put in place to set standards of honesty and goodwill for all public relations representatives to follow.
I think as PR practitioners we must understand a few concepts of ethics. If we fail to address an issue ethically we may get into legal trouble. So let me explain some generally used words in law to define unethical practices.
Defamation is a publication of material that would lead to hatred, ridicule, contempt, or spite. There are two types of defamations: libel and slander
Libel is when you publish something against someone and the person can sue you for libel.
Slander is a spoken word or gesture defamation.
The other concepts we must understand are:
Product Liability it is a legal responsibility of organizations to compensate individuals for injury or damages caused by defects in their products or services.
Malice it is when a company knew about the issues, its harmfulness, and did nothing about it or covered it up.
Privacy Rights is an invasion, appropriation, intrusion, false light issues.
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