It has been argued that today political parties are quickly abandoning ideologies and now are marketing themselves (with the help of PR agencies of course) according to the needs of the voters.
I think there is no problem in thinking of the voters need but I do have a problem with the word marketing. It is this word that beats the purpose and the politicians become mere vendors, selling something that they do not believe in.
Political parties across the globe have tried to reinvent themselves but the process is so shallow. Labour became New Labour, Conservative became Conservatives (great PR working there!). The reinvention lasts for the elections and post elections they are all the same.
Almost all political parties come to power with the agenda of change (no pun intended) but will later be accused of spin and manipulation as their predecessors were.
George Orwell said it very well that, power corrupts and absolute power corrupts absolutely.
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